While Facebook reigns as arguably the most powerful advertising platform the world has ever seen and a powerhouse of targeted reach for your content and ad campaigns on both Facebook and Instagram, the robust self-serve marketing tool is also vastly misunderstood, misused and overpaid.
Our Advanced Facebook Advertising course builds on the fundamentals of Facebook Business Manager, audience setup and ad campaign-building basics learned in Digital Advertising (Social Media Marketing Certificate course #5), and dives deeper into powerful custom audience creation, retargeting pixels, funnel-designed campaigns and advanced Facebook and Instagram features and placements.
Industry-insider planning tools and templates, UTM-tagging and Google Analytics integration hit home the jam-packed, infinitely valuable modern marketing learns.
*Please note: We highly recommend our Digital Advertising course as a prerequisite to Advanced Facebook Advertising.
Dive deeper into the land of Facebook Advertising with Custom Audiences and Pixel targeting. Utilize customer insights in Module #1 for advanced Facebook remarketing strategies to grow your business and your bottom line.
Gain an understanding of the customer journey and how it relates to Facebook’s various advertising campaign objectives. In Module #2, you’ll map your campaign strategy, budget, assets and audiences to build exceptionally effective ad sets that take your prospects from cold lead to hot buyer.
Measuring and monitoring is the name of the game in Module #3. Using social performance and data-driven insights, you’ll split test campaigns and leverage cost-effective content to improve audience actions, engagement and conversions.
What you'll get:
3 Learning Videos
3 downloadable Learning Guides
Downloadable Action Sheets
Unlimited lifetime access to the course
See you on the inside!