Finally – Google Ads is a mystery no more. From the fundamentals of campaign management to ad placement opportunities, bid strategies, reporting, optimization and beyond, this course provides the training and tools needed to excel with modern day search engine marketing (SEM).
Through the science of search, display, mobile, video ads and more, get ready to learn the art of Google advertising, open up a world of new audiences and opportunity, and hit the ground running with immediately implementable skills to get seen, drive traffic and grow sales.
Learn how to set up your Google Ads account and link it with Google Analytics. In Module #1, you’ll determine the best campaign types and extensions for your business and understand Ad Rank and the auction process.
Discover research tools and keyword selection to improve, optimize and ensure maximum value for your Google Ads dollars. In Module #2 you’ll also learn top targeting tools for serving up ads in small doses, or at scale to segmented custom audiences.
In Module #3, learn more about the campaign types available to you and start to create standout search ad campaigns. In addition, you’ll dive into display ads and the rich visual interaction and engagement opportunities available.
What you'll get:
3 Learning Videos
3 downloadable Learning Guides
Downloadable Action Sheets
Unlimited lifetime access to the course
See you on the inside!